EuroPriSe envisions an information technology that recognizes, enhances and ensures privacy by integrated technology (Privacy by Design). The certification scheme is designed to promote visibility for privacy compliant and enhancing websites and IT products and services. By introducing a transparent and revisable procedure, EuroPriSe aims to mobilise competition in privacy and to foster user trust.
A Classic Win-Win Situation
The seal offers a positive incentive by market and marketing advantages to implement and observe privacy.
A classic win-win situation is envisioned for all participants:
Customers benefit from a qualified product or service,
Seal holders profit from market advantages,
Privacy protection authorities benefit from at hand in-depth documentation,
IT-industry gains confidence and trust, and
Society benefits from an improvement of basic rights protection.